The Cult of Culture

Otto Neurath tried to give a dimension of cultural diversity to the Isotype system.

These on the other hand are Ravi Poovaiah's explorations of public building environment signs.

And this is Berlin's Ampelmännchen, a beloved symbol of East Germany.

Using particularity to create cultural specificity creates an intimate environment for people. It detonates a shared understanding. An idea which is read collectively, creates a flash of insight and immediately links the members of a community. A reason why British graphics are loaded with the characteristic British humour. There is an undercurrent to communication there which usually implies ' if you understand this, you're one of us'.