Invasion



So the 'neutral country' made a 'neutral font' and the world fell in love with it. Modernists believed that the meaning of an object is constant, predetermined and independent of its situation, which allows for the possibility if an absolute and a universal meaning to be attached to a design. So much so that we see Helvetica on almost all information/road signage we come across. I won't be surprised if the English speaking world was even thinking in Helvetica, à la bold and italics.

The affair with the 'one font, one world' theory went on for a while. Till someone decided to burst the bubble.