The Signification Siblings : Denotation & Connotation

Images, sounds and gestures and objects are all part of systems which have semiotic meanings.

Denotation- WHAT is pictured.
The first order of signification in straightforward. It refers to the physical reality of the object which is signified.

Connotation- HOW it is pictured
The meanings brought to the image at this stage are based on rules or conventions which the reader has learnt. The context in which signs appear gives meaning to them.

A model applied on one culture can thus be replicated for others.