I know it's Sheldon's catch phrase, but the joke is on me.
Having officially taken a full round of explorations, I have come down to my first the best idea. The posters are out. The signs are back in.

Indians love to paint. We paint everything from shutters to walls to billboards to faces (we have a festival for that). Thus the local dilapidated signs don't stand out in the environment. But how many of us notice them, give them a second look?

Here I go, trying to convert the 'unofficial' into 'official'.

This is the work in progress starting to build into something...

and then it will be showtime.