Heidegger describes Phenomenology as “the process of letting things manifest themselves.” The Obey Giant project attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation.

The sticker has no meaning. Period.

But it makes people wonder what its doing there. What is it advertising? What is it propagating? It forces people to search for meaning. Its a trigger that sets off a reaction, negative or positive you can't really say. The stickers' existence is worthy as long as it causes people to consider the details and meanings of their surroundings. They are there in the name of observation and fun. Amen.

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