Fluorescence

While exploring the visual style for Singapore I kept leaning towards the vintage posters of Singaporean cinema. But Singapore is all about change, and the graphic style of today varies drastically from yesterday. Its more subtle and subdued. Interestingly a friend pointed out the adverts in The Straits Times (the daily newspaper) which are in greyscale but with a hint of colour...neon shades of pink/red/blue/green/purple.


Currently experimenting with de-saturated signs and planning to add the color as an eye catcher.