Decoding Culture: a summary



The world as we know is changing. The polychromatic world of cultural diversity is gradually shifting into a monochromatic world of homogeneity. Design has the power to intervene in this change. It is the ideal medium to enable people to see clearly something that is right before their eyes; things that are taken for granted and are muted by abstract observation.

This project involves the use of
situationist techniques to reestablish focus on culture. Cultural idiosyncrasies have the ability to initiate dialogue between people who relate to them; they act like an inside joke which unites those who understand it. As a design intervention, the underlying characteristics of New Delhi and Singapore are presented in an ‘official’ format, like signage. The signs' existence is worthy as long as they cause people to consider the details and meanings of their surroundings.