Beukelsblue (Beukelsblauw) by Florentijn Hofman is a temporary urban artwork that has turned into a city attraction. This is one artist to watch out for in my future posts.

Hofman was asked to redecorate a soon-to-be demolished residential block in Rotterdam and, in agreement with the neighbors, he covered the empty block in blue paint as an attempt to make those who pass by reflect on its past, present and future meaning.

Remember Object Orange in Detroit? I love these simple projects. 

Beukelsblue (or more precisely, 'Beechblue') is named after the street Beukelsdijk and with few means, it has become one of the most intriguing public artworks in the city - unfortunately, it will only remain until a new plan has been developed for the ground.

More about this wish-I-had-done project at http://www.florentijnhofman.nl/dev/project.php?id=97