Money for nothing, luck for good.

He roams the globe with a camera and a fat wallet. He's been known to brighten the day of Italian opticians, South African 7-Eleven clerks, and Mumbai cabbies. Wearelucky is the project of a mysterious man who recently came into "more money than he'll ever need," and instead of blowing it on a Virgin Galactic spaceflight has decided to pass it along to strangers. He signs email simply "X" and his generosity comes with a deceptively simple catch: with the money, they have to do something good. They also have to pose for his camera. "I didn't just want to share the money" he says. "I wanted to share the responsibility that came with it. I would take a few photos, ask a few questions and build a gallery of Lucky people and stories." We've collected some of our favorite images above and the mystery man talked with us about "maximizing smiles" and why so many of his lucky people are plucked from bar stools.


"It means I can now be someone. I can be a man and respected in society."

"Wasim drives an ancient Fiat taxi, pimped with a red and blue paisley carpet."


"I like the idea of challenging the taboos surrounding other people's money."

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